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Head-to-head · October 2026

Ashley Whitehouse powered by eXp vs Goodfellows

Ashley Whitehouse powered by eXp and Goodfellows compared on 4 measures where both have data (October 2026). Ashley Whitehouse powered by eXp leads on 0 and Goodfellows on 4.

Ashley Whitehouse powered by eXp11 Shaldon Drive, Morden, SM4 4BEGoodfellows7-8 Fairgreen Parade, London Road, Mitcham, CR4 3NA
Register score (out of 100)7281
Data coverage25%25%
Rank in town4th1st
Homes for sale1643
Median asking price£312,500—
Median days on market1 days—
Price achieved v asking——
Blended review rating——
Reviews counted——
Years trading316
Offices under the brand18
Group or networkeXp UK (self-employed network)Independent
Companies House1519915207223255

Highlighted cells show the stronger figure where both agents have data. Each figure carries the same source and date as on the agents’ own pages. Method

Ashley Whitehouse powered by eXp

Ashley Whitehouse powered by eXp is an estate and letting agent (self-employed, network) based at 11 Shaldon Drive, Morden, SM4 4BE. It is part of eXp UK (self-employed network), one of 401 eXp UK (self-employed network) offices on the register. The registered business name is Shaldon Property Ltd. Companies House number 15199152. It has been trading since 2023-10-09. It belongs to The Property Ombudsman redress scheme. On the UK Agent Register score it ranks 4th of 28 estate agent offices in Merton (2026-10-17).

Today it has 16 homes for sale at a median asking price of £312,500. The largest share of its stock is flat property, and homes with 2 bedroomrooms are the most common. Half of its listings have been on the market for 1 days or less.

Goodfellows

Goodfellows is an estate agent based at 7-8 Fairgreen Parade, London Road, Mitcham, CR4 3NA. The business trades from 8 offices under the same website (goodfellows.co.uk). The registered business name is EAGF Ltd. Companies House number 07223255. It has been trading since 2010-04-14. It belongs to The Property Ombudsman redress scheme. On the UK Agent Register score it ranks 1st of 28 estate agent offices in Merton (2026-10-17).

Between 2021 and 2025 our market records place Goodfellows in 3 local agent league tables on 4 occasions. At its best it ranked 1st of 59 agents in Mitcham (September 2025), with 43 homes for sale of 298 in the area (14% share). In the most recent capture (September 2025) it was 1st of 59 in Mitcham with 43 homes, a 14% share.