Overview
Prospect Estate Agency is an estate and letting agent based at 24 King Street, Reading, RG1 2HE. The business trades from 19 offices under the same website (prospect.co.uk). The registered business name is Prospect Holdings (Reading) Limited. Companies House number 07005392. It belongs to The Property Ombudsman redress scheme.
In 2025 home.co.uk recorded Prospect Estate Agency in 3 local agent league tables on 3 occasions. At its best it ranked 10th of 21 agents in Shinfield (September 2025), with 2 homes for sale of 51 in the area (4% share). In the most recent capture (August 2025) it was 17th of 20+ in RG6 with 2 homes, a 1% share.
Homes in the RG1 postcode district sold for a median £294,000 across 419 sales in the last 12 months. Across Reading the average price is £349,550 (July 2026), +11.7% over ten years and 6.0× its January 1995 level. 61 estate and letting agent offices on the register are based in RG1.
Market position and ranking
How Prospect Estate Agency has ranked against every other agent advertising homes in the same towns, from home.co.uk league tables captured by the Internet Archive between 2025 and 2025.
Homes for sale over time
Homes this branch was advertising, by town league table
Share of local stock
Its homes as a share of all homes for sale in the town
League position
Rank among all agents in the town (1 = most homes)
Ranking by location, latest capture
| Location | Captured | Rank | Homes for sale | Share of local stock |
|---|---|---|---|---|
| RG6 | 2025-08 | 17of 20+ | 2of 157 | 1% |
| RG4 | 2025-09 | 20of 20+ | 3of 312 | 1% |
| Shinfield | 2025-09 | 10of 21 | 2of 51 | 4% |
The RG6 market it trades in
20+ agents advertising 157 homes, average asking price £525,528, 29 new in the previous 14 days. home.co.uk, 2025-08-12.
All homes for sale in RG6
Total advertised by every agent, each capture
Average asking price in RG6
All agents’ homes for sale
| # | Agent | Homes | Share |
|---|---|---|---|
| 2 | Roger PlattAsda Complex Chalfont Way, READING, Berkshire, RG6 5HQ | 20 | 13% |
| 3 | RomansChalfont Court, Lower Earley District Centre, Lower Earley, RG6 5SY | 16 | 10% |
| 4 | ARINS Property Services3 Maiden Lane, Lower Earley, Reading, | 11 | 7% |
| 5 | Hoopers179 Wokingham Road, Reading, RG6 1LT | 11 | 7% |
| 6 | The top 20 RG6 Estate Agents are listed below, along with the number of RG6 Properties For Sale in their respective property portfolios followed by their estimated market share (% of total RG6 property market). Buyers and sellers of RG6 property will probably find that these popular leading estate agents can offer above average market insight and property sales service. 1. ParkersChurch Road, Earley, RG6 1EY | 28 | 18% |
| 6 | Whiteknights Estate Agents134 Loddon Bridge Road, Woodley, Reading, RG5 4AB | 10 | 6% |
| 7 | Martin & PoleThe Parade, Silverdale Road, Earley, RG6 7NZ | 9 | 6% |
| 8 | Retirement Security LtdUnit 3, Wellesbourne Distribution Park, Loxley Road, Warwick, CV35 9JY | 5 | 3% |
| 9 | Haslams159 Friar Street, Reading, RG1 1HE | 4 | 3% |
| 10 | Prospect399 Reading Road, Winnersh, RG41 5LT | 4 | 3% |
| 11 | ChancellorsMarket Place, Reading, RG1 2DT | 3 | 2% |
| 12 | Davis Tate60a Headley Road, Woodley, Reading, RG5 4JE | 3 | 2% |
| 13 | Adams EstatesChristchurch Road, Reading, RG2 7AZ | 2 | 1% |
| 14 | David CliffVictoria Road, Mortimer, Berkshire, RG7 3SE | 2 | 1% |
| 15 | HuntersErleigh Road, Earley, Reading, RG1 5NA | 2 | 1% |
| 16 | Peabody TrustWestminster Bridge Road, London, SE1 7JB | 2 | 1% |
| 17 | ProspectKing Street, Reading, RG1 2HE | 2 | 1% |
| 18 | The Flatman PartnershipStable Cottage Donnington Gardens, Reading, RG1 5LY | 2 | 1% |
| 19 | 99Home LtdSutton Business Park Restmor Way, Hackbridge, London, SM6 7AH | 1 | 1% |
| 20 | Bespoke Estate AgentsBrook Drive, Reading RG2 6UB | 1 | 1% |
Stock on the market
Stock breakdown coming
Homes for sale by price, bedrooms, property type, time on the market and postcode appear here once our crawler has read prospect.co.uk. Agents can speed this up by claiming the profile.
Sales performance
Asking price achieved and time to sell
We match each home an agent lists to its HM Land Registry completion to measure the price achieved against asking and the time from listing to completion. Results appear here once enough of this branch’s listings have completed, usually three to six months after we first read its website.
Reviews
Being collected: Google, Trustpilot, ESTAS, allAgents, Facebook. Ratings refresh every week.
Online presence
Profiles are found by reading the links on the agent’s own website. Follower counts and posting activity will be added as they are collected.
The local market
Average prices across Reading since January 1995, and what has sold in RG1 in the last year. Reading averages £349,550 in July 2026, +12.4% over five years and +11.7% over ten.
Average house price, Reading
UK House Price Index, monthly
Homes sold each year, Reading
Completed sales recorded in the House Price Index
Sales per month in RG1
HM Land Registry completions, last 12 months
What sold in RG1
Completions by property type, last 12 months
| Median sold price, RG1 | £294,000 | Sales, last 12 months | 419 |
|---|---|---|---|
| Detached | £600,000 | Semi-detached | £430,000 |
| Terraced | £322,000 | Flat | £225,000 |
Other agents in RG1
| Office | Type and group | Homes for sale |
|---|---|---|
| A H Lansley Residential Ltd | Estate and letting agentIndependent | 27today |
| Parkers (Reading) | Estate and letting agentThe Property Franchise Group | 10home.co.uk 2024 |
| Romans | Estate and letting agentLeaders Romans Group | 7home.co.uk 2025 |
| Davis Tate | Estate and letting agentIndependent | 5home.co.uk 2025 |
| Winkworth | Estate agentWinkworth (franchise) | 5home.co.uk 2025 |
| Haslams Estate Agents Ltd | Estate and letting agentIndependent | 2home.co.uk 2025 |
| Hunters – Reading | Estate and letting agentThe Property Franchise Group | 1home.co.uk 2025 |
| Queensgate Residential | Estate and letting agentIndependent | 1home.co.uk 2025 |
| APBUK Group Limited | Letting agentIndependent | — |
| Academic Estates Limited | Letting agentIndependent | — |
| Campbell Gordon | Letting agentIndependent | — |
| Chancellors | Estate agentIndependent | — |
| Chuffin’ Chimney Limited | Letting agentIndependent | — |
| Concept Lettings and Sales | Letting agentIndependent | — |
| D.O Property Management | Letting agentIndependent | — |
| DM Properties South East Limited | Letting agentIndependent | — |
| Emmett Bloom | Estate and letting agentIndependent | — |
| Feel at Home | Estate agentIndependent | — |
| Fineways Property Limited | Letting agentIndependent | — |
| Gills Estates | Estate agentIndependent | — |
All agents in Reading · Demographics and area data on Property Data
Other Prospect offices
18 other offices share the website prospect.co.uk.
- Premier Homes of DistinctionBracknell Forest RG12 1LL
- Premier Homes of DistinctionBracknell Forest GU47 9DT
- Premier Homes of DistinctionBracknell Forest RG42 3JP
- Prospect Estate AgencyBracknell Forest RG12 1LL
- Prospect Estate AgencyBracknell Forest GU47 9DT
- Prospect Estate AgencyBracknell Forest RG42 3JP
- Premier Homes of DistinctionReading RG1 2HE
- Premier Homes of DistinctionRunnymede TW18 3BA
- Premier Homes of DistinctionRushmoor GU11 1JU
- Premier Homes of DistinctionRushmoor GU14 7NT
- Prospect Estate AgencyRushmoor GU14 7NT
- Prospect Estate AgencyRushmoor GU11 1JU
- Premier Homes of DistinctionWindsor and Maidenhead SL6 1JT
- Prospect Estate AgencyWindsor and Maidenhead SL6 1JT
- Premier Homes of DistinctionWokingham RG41 5LT
- Premier Homes of DistinctionWokingham RG40 1AB
- Prospect Estate AgencyWokingham RG40 1AB
- Prospect Estate AgencyWokingham RG41 5LT
Questions and answers
Is Prospect Estate Agency a leading agent in RG6?
home.co.uk ranked it 17th of 20+ agents in RG6 by homes for sale in August 2025, with 1% of local stock.
Which redress scheme is Prospect Estate Agency a member of?
The Property Ombudsman.
What do homes sell for near Prospect Estate Agency?
A median £294,000 in RG1 over the last 12 months (HM Land Registry, 419 sales).
Sources and freshness
| Source | Coverage |
|---|---|
| home.co.uk agent league tables, via the Internet Archive | 3 snapshots, 2025–2025 |
| UK House Price Index, HM Land Registry (OGL) | Reading, January 1995 to July 2026 |
| HM Land Registry Price Paid Data (OGL) | RG1, last 12 months |
| The Property Ombudsman and Property Redress Scheme registers | Office details, February 2026 |
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