Overview
Gooding & Co is an estate agent based at 6 Whitley Wood Road, Reading, RG2 8JA. It is an independent, single-office business on our register. The registered business name is Mick Gooding & Co Ltd. Companies House number 12873603. It belongs to The Property Ombudsman redress scheme.
Between 2024 and 2025 home.co.uk recorded Gooding & Co in 3 local agent league tables on 3 occasions. At its best it ranked 9th of 21 agents in Shinfield (September 2025), with 2 homes for sale of 51 in the area (4% share). In the most recent capture (September 2024) it was 12th of 20+ in RG7 with 6 homes, a 2% share.
Homes in the RG2 postcode district sold for a median £385,000 across 421 sales in the last 12 months. Across Reading the average price is £349,550 (July 2026), +11.7% over ten years and 6.0× its January 1995 level. 25 estate and letting agent offices on the register are based in RG2.
Market position and ranking
How Gooding & Co has ranked against every other agent advertising homes in the same towns, from home.co.uk league tables captured by the Internet Archive between 2024 and 2025.
Homes for sale over time
Homes this branch was advertising, by town league table
Share of local stock
Its homes as a share of all homes for sale in the town
League position
Rank among all agents in the town (1 = most homes)
Ranking by location, latest capture
| Location | Captured | Rank | Homes for sale | Share of local stock |
|---|---|---|---|---|
| RG7 | 2024-09 | 12of 20+ | 6of 323 | 2% |
| Shinfield | 2025-09 | 9of 21 | 2of 51 | 4% |
| Theale | 2024-10 | 9of 13 | 1of 28 | 4% |
The RG7 market it trades in
20+ agents advertising 323 homes, average asking price £696,348, 41 new in the previous 14 days. home.co.uk, 2024-09-16.
All homes for sale in RG7
Total advertised by every agent, each capture
Average asking price in RG7
All agents’ homes for sale
| # | Agent | Homes | Share |
|---|---|---|---|
| 2 | ParkersHigh Street, Pangbourne, RG8 7AB | 23 | 7% |
| 3 | ParkersBasingstoke Road, Spencers Wood, RG7 1AP | 16 | 5% |
| 4 | ParkersReading Road, Burghfield Common, RG7 3EL | 15 | 5% |
| 5 | Davis Tate10 Kings Road, Reading, Berkshire, RG1 3AA | 11 | 3% |
| 6 | SavillsOne Forbury Square, Reading, RG1 3BB | 10 | 3% |
| 7 | The top 20 RG7 Estate Agents are listed below, along with the number of RG7 Properties For Sale in their respective property portfolios followed by their estimated market share (% of total RG7 property market). Buyers and sellers of RG7 property will probably find that these popular leading estate agents can offer above average market insight and property sales service. 1. David CliffVictoria Road, Mortimer, Berkshire, RG7 3SE | 68 | 21% |
| 7 | Strutt & ParkerHigh Street, Pangbourne, Berkshire, RG8 7AE | 8 | 2% |
| 8 | Belvoir Estate and Lettings AgentRedwoods House 14/16 Mulfords Hill, Tadley, RG26 3JA | 7 | 2% |
| 9 | Sansome & George45 West End Road, Mortimer, Berkshire, RG7 3TQ | 7 | 2% |
| 10 | Whiteknights Estate Agents134 Loddon Bridge Road, Woodley, Reading, RG5 4AB | 7 | 2% |
| 11 | Carter JonasNorthbrook Street, Newbury, RG14 1DT | 6 | 2% |
| 12 | Gooding & CoWhitley Wood Road, Reading, RG2 8JA | 6 | 2% |
| 13 | Savills1-3 The Broadway, Newbury, RG14 1AS | 6 | 2% |
| 14 | WinkworthBlagrave House, 17 Blagrave Street, Reading, RG1 1QB | 6 | 2% |
| 15 | Avocado Property3A Oakmede House Oakmede Place, Binfield, Berkshire, RG42 4JF | 5 | 2% |
| 16 | ChancellorsThe Broadway, Thatcham, RG19 3HP | 4 | 1% |
| 17 | David CliffWokingham, Berkshire, RG40 1XJ | 4 | 1% |
| 18 | Hamptons InternationalNorthbrook Street, Newbury, RG14 1AN | 4 | 1% |
| 19 | Haslams159 Friar Street, Reading, RG1 1HE | 4 | 1% |
| 20 | Romans- 30a School Road, Tilehurst, RG31 5AN | 4 | 1% |
Stock on the market
Stock breakdown coming
Homes for sale by price, bedrooms, property type, time on the market and postcode appear here once our crawler has read goodingandco.uk. Agents can speed this up by claiming the profile.
Sales performance
Asking price achieved and time to sell
We match each home an agent lists to its HM Land Registry completion to measure the price achieved against asking and the time from listing to completion. Results appear here once enough of this branch’s listings have completed, usually three to six months after we first read its website.
Reviews
Being collected: Google, Trustpilot, ESTAS, allAgents, Facebook. Ratings refresh every week.
Online presence
Profiles are found by reading the links on the agent’s own website. Follower counts and posting activity will be added as they are collected.
The local market
Average prices across Reading since January 1995, and what has sold in RG2 in the last year. Reading averages £349,550 in July 2026, +12.4% over five years and +11.7% over ten.
Average house price, Reading
UK House Price Index, monthly
Homes sold each year, Reading
Completed sales recorded in the House Price Index
Sales per month in RG2
HM Land Registry completions, last 12 months
What sold in RG2
Completions by property type, last 12 months
| Median sold price, RG2 | £385,000 | Sales, last 12 months | 421 |
|---|---|---|---|
| Detached | £625,000 | Semi-detached | £420,600 |
| Terraced | £362,000 | Flat | £257,500 |
Other agents in RG2
| Office | Type and group | Homes for sale |
|---|---|---|
| Adams Estates Ltd | Estate and letting agentIndependent | 2home.co.uk 2025 |
| Cintra Estates | Estate and letting agentIndependent | 2today |
| Bespoke Estate Agents Ltd | Letting agentIndependent | 1home.co.uk 2025 |
| Bumblebee property agents/TA Avocado Caversham | Letting agentIndependent | — |
| Connect Lettings Limited | Letting agentIndependent | — |
| IPSPC LIMITED | Letting agent (self-employed, network)Keller Williams (self-employed network) | — |
| Investment Advisory Solutions Ltd | Letting agentIndependent | — |
| J THOMAS & Co Estates | Letting agentIndependent | — |
| KJH Property Group Limited | Letting agentIndependent | — |
| Kennet Island Sales & Marketing Suite | Estate agentIndependent | — |
| Krisco Investments Ltd | Letting agentIndependent | — |
| Mark Moffat Properties Ltd | Letting agentIndependent | — |
| Martin & Co (Reading) | Estate and letting agentThe Property Franchise Group | — |
| Measure-meant properties Ltd | Letting agentIndependent | — |
| Next Property Deal Ltd | Letting agentIndependent | — |
| Opulent Homes Limited | Letting agentIndependent | — |
| Prime Bricks Services Ltd | Letting agentIndependent | — |
| Rushden Investments LTD | Letting agentIndependent | — |
| Student Holmes Ltd | Letting agentIndependent | — |
| Student HomeLet Ltd | Letting agentIndependent | — |
All agents in Reading · Demographics and area data on Property Data
Questions and answers
Is Gooding & Co a leading agent in RG7?
home.co.uk ranked it 12th of 20+ agents in RG7 by homes for sale in September 2024, with 2% of local stock.
Which redress scheme is Gooding & Co a member of?
The Property Ombudsman.
What do homes sell for near Gooding & Co?
A median £385,000 in RG2 over the last 12 months (HM Land Registry, 421 sales).
Sources and freshness
| Source | Coverage |
|---|---|
| home.co.uk agent league tables, via the Internet Archive | 3 snapshots, 2024–2025 |
| UK House Price Index, HM Land Registry (OGL) | Reading, January 1995 to July 2026 |
| HM Land Registry Price Paid Data (OGL) | RG2, last 12 months |
| The Property Ombudsman and Property Redress Scheme registers | Office details, February 2026 |
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